meet cynthia berg

Strategist. Coach.

Wing-woman.

I remember when I first decided to become an entrepreneur with an online business.

It didn’t take long to learn…

  • “Build it and they will come” isn’t a strategy. It takes more than passion and a website to be successful.

  • A DIY approach was only going to take me so far. The term ‘solopreneur’ is a misnomer.

  • If I wanted to make more money, I had to solve bigger problems and activate a deeper reason for being in business.

  • I’m not the real hero in my business. My client is.

What I had going for me was an insatiable curiosity for branding, websites and marketing, a knack for design and copywriting, and a whole bunch of smart people who were willing to show me how to take my vision from dream-state to thriving.

Now it’s my mission to be that wing-woman and strategic marketing partner for you.

For 30+ years, I’ve served a variety of civic, nonprofit and personal development organizations, cultivating a deep passion for supporting aspirational and purpose-led businesses like coaches, health and wellness companies, arts and education organizations, social service and mental health providers, and advocacy institutions.

At my core, I’m solution-focused and collaborative. When there’s something blocking you from feeling confident about growing your brand, I can help you maneuver through or around it.

And as a trained coach I‘m relentless in my belief that your brand can do BIG things.

“Expect to meet someone with so many varied talents, it will blow your mind.”

- Laura Elmore LeBlanc, LMSW-AP. Executive Leader/Consultant/Coach/Changemaker

Expertise for Visionary Organizations

Brand Concept, Voice & Visual Identity

User Experience (UX) Design

Strategic Marketing Planning

Content & Creative Asset Design

Design Online Spaces:

  • Squarespace

  • Circle

  • RegFox

  • Shopify

  • Flodesk

  • Substack

Personal & Professional Coaching

Executive & Financial Management

Strategic Planning

Nonprofit & Board Development

MISSION

It’s my mission to amplify the impact of purpose-led brands through visionary brand-building, elegant web design and strategic marketing

logo1

VISION

I want to create a world where every changemaking, visionary business has a resonant and compelling presence that attracts people who become active champions of their mission.

logo2

VALUES

collaboration
empowerment
innovation

I value the power of working together toward common goals, providing tools, training and coaching so clients can become self-reliant. And I strive to pursue new, creative ideas that have the potential to shift paradigms.

logo3

  • The Ripple Effect

    Brand & content strategist, community engagement, online events, courses, website design

  • Of Ink + Insight

    Writer, photographer, course creator; website design, social media and audience engagement

  • Fusion Learning Partners

    Financial controller, operations, event registration strategist, team coach

  • Precision Nutrition

    Training facilitator and coach; client engagement and coach mentor

  • Conspirare

    Financial management, operations & human resources

  • Crime Prevention Institute

    Executive & financial management, strategic planning, human resources

  • Mental Health Association in Texas

    Financial and program management

  • Casey Family Program

    Financial and operational management

  • United States Marine Corps

    Financial management and rifle expert

Let’s talk about
your business vision

I want to know what makes your business tick, what promise it brings to the world. We can spend an hour or a day unraveling your vision, elevating your brand or developing a marketing strategy that wins the hearts of your clients and supporters.

It all starts with a free personal connection.

Toolbox

A resource hub for building a brand and business you love

The Captivating Website Checklist

Free Resource!

Wireframe

Regular posts about growing a visionary online business

Wireframe on Instagram

What a difference a month makes. Pic 1 - pain, fear, anger at the E.R. Pic 2 - four weeks post-op and so grateful to be pain-free and back to work Thank you to everyone who cared for and supported me, including many clients who rescheduled their ap
Being a one-woman-show in my business meant everything I had in motion came to a screeching halt. It was a bit chaotic and distressing – adding a layer of anxiety to an already precarious situation. Nothing like riding a gurney into the O.R. t
About a year ago, @alsoknownaslola needed a website to showcase her brilliance as an executive leader and coach. So we worked together to craft her professional brand, articulate her value, and speak to the hearts of the audience she really wanted t
This month, I left Mailchimp, a stalwart companion on my marketing journey for the last ten years, in favor of Flodesk, a newer player on the scene that piqued my interest. Today's Wireframe post on Substack offers a candid comparison of my experie
My vision is for every changemaking, visionary business to have a resonant and compelling presence that attracts people who become active champions of their mission. It paints a picture where businesses are actively propelled by a community of belie
This week, Squarespace unleashed a paywall feature for blogs, providing an easy alternative to other content-gating platforms. Check out my newest post on Substack, one of the most popular models and ecosystems for content creators wishing to offer

Subscribe

Subscribe

Join and be the first to know and grow!

tips and tools
premium resources
free subscription to Wireframe on Substack
early access and special pricing on new offerings